Change4Life

The Department of Health has launched a new campaign called Change4Life aimed at tackling childhood obesity.

The Chief Medical and Nursing Officers have written to healthcare professionals to introduce this campaign. Research has shown that:

  • Parents acknowledge childhood obesity is a problem they do not think it is their problem
  • Parents underestimate the amount they and their children eat and overestimate the amount of activity the family does
  • Parents do not make the connection between unhealthy weight status and long-term health problems

The ultimate aim of the campaign is to encourage people to eat well, move more and live longer with a view to reducing obesity and the long-term health problems it can cause.

Action: Healthcare professionals should aim to support this campaign by providing healthy life advice where possible.

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