The press release notes a 23% reduction in teenage births but also admits there is more to be done.
The first phase of the campaign aims to specifically prompt conversations about the range of contraceptive options open to teenagers and young adults. It will:
- give people the facts about sexual health
- encourage people to talk about sex and contraception - research shows that open and honest conversations about sex and relationships can stop young people having sex too early
- raise awareness of the range of contraception that can fit with different people’s lifestyles
- encourage people to take a chlamydia test
Adverts are planned and there is a dedicated section on the NHS web site.
Action: Clinicians should be aware of this campaign. Demand for contraceptive services may increase if the campaign is successful.