Prescribing Advice for GPs

An NHS Prescribing Advisers' Blog

PLoS Medicine calls for end to drug promotion

PLoS Medicine has published an article calling for changes to the way healthcare professionals learn about medicines.

The article makes four recommendations:

  • All health professionals should be educated explicitly about decision making and evaluation of evidence and promotion
  • Health professionals should be helped to understand that there is no proven method for enabling them to gain more benefit than harm from promotion
  • Health professionals should be helped to understand their responsibility to avoid pharmaceutical and device promotion
  • Health professionals should be educated explicitly about the most reliable sources of information

The article states that misleading promotion can be a threat to health and states that there is evidence that "pharmaceutical promotion correlates with medically inappropriate and wasteful use of pharmaceuticals". It is proposed that individual clinicians should avoid one-to-one meetings with sales representatives and be aware of the benefit-to-harm ratio of promotion.

Action: All healthcare professionals should carefully consider the educational benefits provided during exposure to pharmaceutical promotion before agreeing to meet with sales representatives.

Share 'PLoS Medicine calls for end to drug promotion' on Email Share 'PLoS Medicine calls for end to drug promotion' on Delicious Share 'PLoS Medicine calls for end to drug promotion' on Digg Share 'PLoS Medicine calls for end to drug promotion' on Facebook Share 'PLoS Medicine calls for end to drug promotion' on Google+ Share 'PLoS Medicine calls for end to drug promotion' on reddit Share 'PLoS Medicine calls for end to drug promotion' on StumbleUpon Share 'PLoS Medicine calls for end to drug promotion' on Twitter

atomic-wealth

No Comments to “PLoS Medicine calls for end to drug promotion”

Leave a Comment

(required)

(required)


Prescribing Advice for GPs is powered by WordPress.
Subscribe for Free to our RSS or Atom Feeds for New Entries.
Akismet has protected Prescribing Advice for GPs from 789,431 spam comments.

atomic-wealth
fond-illness
summer