The Department of Health has launched a respiratory and hand hygiene campaign that will encourage the public to practise correct respiratory and hand hygiene when coughing and sneezing in order to prevent the spread of viruses particularly during the colds and flu season.
The campaign is called "Catch It, Bin It, Kill It" and will run until spring 2008. It will include advertising on buses and trains and posters in shopping centres. Posters will also be distributed throughout the NHS and to libraries and police stations. A covering letter from the National Director of Pandemic Influenza Preparedness will accompany the posters.
Action: Clinicians should be aware of the aims of this campaign and support the public health message if the opportunity arises.