The campaign includes radio adverts giving details of the silent and damaging effects of the infection and encouraging listeners to seek further information. There is also a press advert that details how hepatitis C is transmitted and who might be at risk of infection.
Both adverts give details of the NHS FaCe It website that contains information about hepatitis C for the public and healthcare professionals. Details are also given of the free phone helpline (0800 451451); it is open from 7am to 11pm every day.
Action: Clinicians should be aware of the campaign and be able to direct patients to suitable sources of information and arrange for testing where appropriate.