The Association of the British Pharmaceutical Industry (ABPI) has voted in favour of several changes to the Code of Practice to "increase transparency and trust".
The changes will be incorporated into the Code of Practice on the 1st January 2011 but enforcement of the newly introduced requirement will start of the 1st May 2011. The main changes are:
- the industry will no longer provide branded promotional items to healthcare professionals
- inexpensive items to be passed on and used by patients as part of a formal patient support programme are allowed
- companies will also have to declare payments to healthcare professionals each year
More details of the changes are available from the Prescription Medicine Code of Practice Authority (PMCPA). An updated version of the Code of Practice will be available to download shortly with print copies available by the end of the year.
Action: Clinicians should be aware of the changes to the ABPI Code of Practice and the phased introduction of the new requirements. These most recent updates are the end of the line for drug name branded pens and sticky pads!
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